The Co-op Natural Foods

http://www.coopnaturalfoods.com/

The Co-op Natural Foods has a specific niche of customer-members–its purpose and scope involve individuals who participate in its organization and offer leadership in many ways.  And thus Citrine Design was never short of resources in building a website and blog for this company in Sioux Falls, SD.

With this purpose and scope in mind, Citrine Design provided creative, technical, and consulting services to serve its niche in new ways. The front page contains important information for those new to the Co-op to locate and shop–and information on applying for membership.  For existing customers, it provided a hub to access store sales and view news items regarding the store. A Search Engine Optimized CMS provided an administrative end for the management to update and change information. Citrine Design provided instruction in use of this Content Management System and various documents to instruct use of the software.

Citrine Design encouraged the use of emerging social media technology by the Co-op’s management to keep its followers informed of newly emerging events and sales at the Co-op.  Citrine Design created and designed a simple Twitter account and instruction on use of the technology–the update feeds on Twitter and directly back to all subpages of the Co-op website, providing small bits of immediate information.